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IABC-SC is compiling a library of communication publications that members can check out at no cost. As you may know, IABC has a robust Research Foundation that sponsors numerous publications and studies. However, many of these titles are cost-prohibitive for many members to obtain on their own.

Media Training with Excellence: A Balanced Approach
Author: Eric Bergman, ABC, APR, MC
Copyright: 2007
Media Training with Excellence is a guide to help you develop and deliver effective media spokesperson training for your organization and/or your clients. This program will help you sharpen your perspective and improve your facilitation skills so you can, in turn, train internal or external clients to deal effectively with print and broadcast reporters. After reviewing and practicing this program, you should be able to confidently prepare spokespeople for virtually every challenge they will face.

The IABC Handbook of Organizational Communication: A guide to Internal Communication, Public Relations, Marketing and Leadership
Author: Tamara L. Gillis, Editor
Copyright: 2006
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling book formerly known as Inside Organizational Communication. The Handbook offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success.

This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

Inside Organizational Communication, Third Edition
Author: Al Wann
Copyright: 1999
This was the previous official IABC handbook about communication. It’s still useful and full of great insights.

Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Author: Richard Laermer
Copyright: 2003
On TLC’s new series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of your business and grow the bottom line.

Marketing & Public Relations Handbook: for Museums, Galleries & Heritage Attractions
Authors: Sue Runyard and Ylva French
Copyright: 1999
This book not only explains the principles of marketing and public relations but also provides practical hands-on advice based on the authors’ extensive experience in the UK and US and features a wealth of case histories.

In the Line of Fire: How to Handle Tough Questions…When it Counts
Author: Jerry Weissman
Copyright: 2005
Using compelling examples from presidential debates to financial investor meetings, Weissman shows you how to respond with perfect assurance. You’ll discover how to avoid the defensive, evasive, or contentious answers that have destroyed careers and can ruin your credibility. You’ll learn how to control your entire exchange with a hostile questioner: the question, the answer, the questioner, the audience, the timing, and above all, yourself.

PR! A Social History of Spin
Author: Stuart Ewen
Copyright: 1996
PR! is Stuart Ewen’s pathbreaking history of public relations. Ewen chronicles the development of a culture we now take for granted. He examines the social conditions that spawned public relations and the ideas that inspired its strategists, and the increasing use of images as tools of persuasion.

Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications, 6th Edition
Author: Terence A. Shimp
Copyright: 2006
This book fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field.

Advertising: Principles and Practice, Fourth Edition
Author: William Wells, John Burnett, Sandra Moriarty
Copyright: 1998
Advertising: Principles and Practice is a comprehensive textbook and teaching package that breathes life into advertising. The voices of real practitioners are interwoven with the practical and theoretical lessons throughout the book. The book is complete and current. The book provides an objective portrayal of the role advertising can play in modern business.

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