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This Web site is designed for the members of the South Carolina chapter of the International Association of Business Communicators. Our meetings are open to the general public.
May 6, 2008
Noon, Summit Club
Columbia, SC
What's In a Name?
Colonial Life & Accident Insurance Company has been a major national
player in the employee benefits arena for 70 years – but even here at
home, few people were familiar with its brand name. The company set out
to change that earlier this year when Colonial Supplemental Insurance
was rebranded as Colonial Life – with more than a year of work and
several million dollars on the line. Colonial Life's Dave Hawsey,
director of advertising, and Jeanne Reynolds, director of corporate
communications and media relations, will explain what drove the name
change, how the new visual identity was developed and how the new brand
was rolled out to key audiences. Whether you're considering a new brand
or working on a promotional campaign, you're sure to pick up an idea or
two that can work for you.
Learn more about Extreme
Communication and the Silver Quill awards at the
Southern Region conference Web site>>>
Download the Silver Quill call for entries (PDF)
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